Earnings Per Click (EPC) Calculator
This calculator helps you determine the average Earnings Per Click (EPC) for your online advertising or marketing efforts. EPC is a key metric used, especially in affiliate marketing, to understand the average profitability of each click sent to a specific offer or page.
Enter the total earnings generated from a campaign or link and the total number of clicks received for that same period or link. The calculator will provide the average earnings per click. Ensure consistent currency.
Calculate Earnings Per Click
Understanding Earnings Per Click (EPC)
What is EPC?
Earnings Per Click (EPC) is a performance marketing metric that measures the average amount of money you earn each time someone clicks on an advertisement, affiliate link, or other promotional material. It's calculated by dividing your total earnings by the total number of clicks.
EPC Formula
The formula for EPC is straightforward:
EPC = Total Earnings / Total Clicks
This value is typically presented in currency per click, e.g., $0.55 EPC means you earned an average of 55 cents for every click.
Why is EPC Important?
EPC is crucial for evaluating the effectiveness and profitability of your marketing efforts. It helps you:
- Compare the performance of different offers or campaigns.
- Determine if a traffic source is profitable.
- Estimate potential earnings based on expected clicks.
- Make data-driven decisions about where to allocate your marketing budget.
EPC Calculation Examples
Click on an example to see the scenario and calculation:
Example 1: Basic Affiliate Campaign
Scenario: You ran an affiliate campaign where you sent traffic to an offer. You earned $500 in commissions and sent 1000 clicks.
1. Known Values: Total Earnings = $500, Total Clicks = 1000.
2. Formula: EPC = Total Earnings / Total Clicks
3. Calculation: EPC = $500 / 1000
4. Result: EPC = $0.50.
Conclusion: On average, you earned $0.50 for each click.
Example 2: AdSense on a Blog
Scenario: Your blog's AdSense ads received 5000 clicks in a month, generating $250 in revenue.
1. Known Values: Total Earnings = $250, Total Clicks = 5000.
2. Formula: EPC = Total Earnings / Total Clicks
3. Calculation: EPC = $250 / 5000
4. Result: EPC = $0.05.
Conclusion: Each ad click on your blog averaged $0.05 in earnings.
Example 3: High-Converting Offer
Scenario: A specific offer performed very well. You sent 200 clicks and earned $300.
1. Known Values: Total Earnings = $300, Total Clicks = 200.
2. Formula: EPC = Total Earnings / Total Clicks
3. Calculation: EPC = $300 / 200
4. Result: EPC = $1.50.
Conclusion: This offer has a high EPC of $1.50, indicating strong performance per click.
Example 4: Low-Converting Offer
Scenario: Another offer didn't perform well. You sent 800 clicks and earned only $40.
1. Known Values: Total Earnings = $40, Total Clicks = 800.
2. Formula: EPC = Total Earnings / Total Clicks
3. Calculation: EPC = $40 / 800
4. Result: EPC = $0.05.
Conclusion: This offer has a low EPC of $0.05, suggesting it might not be very profitable.
Example 5: Free Traffic Source
Scenario: You promoted a product using free social media traffic. You got 1500 clicks and made $150 in sales.
1. Known Values: Total Earnings = $150, Total Clicks = 1500.
2. Formula: EPC = Total Earnings / Total Clicks
3. Calculation: EPC = $150 / 1500
4. Result: EPC = $0.10.
Conclusion: Even with free traffic, EPC helps measure the revenue efficiency per click.
Example 6: Paid Traffic Source Analysis
Scenario: You bought 500 clicks from a traffic source for $100 and earned $120 from affiliate sales.
1. Known Values: Total Earnings = $120, Total Clicks = 500.
2. Formula: EPC = Total Earnings / Total Clicks
3. Calculation: EPC = $120 / 500
4. Result: EPC = $0.24.
Conclusion: The EPC ($0.24) is higher than the cost per click ($100/500 = $0.20), indicating a profitable campaign.
Example 7: Email Marketing Campaign
Scenario: An email campaign promoting a product resulted in 300 clicks to the product page and $90 in direct sales attributed to the email.
1. Known Values: Total Earnings = $90, Total Clicks = 300.
2. Formula: EPC = Total Earnings / Total Clicks
3. Calculation: EPC = $90 / 300
4. Result: EPC = $0.30.
Conclusion: The email campaign generated an average of $0.30 for each click on the product link.
Example 8: Zero Earnings
Scenario: You sent 700 clicks to a landing page, but no conversions occurred, resulting in zero earnings.
1. Known Values: Total Earnings = $0, Total Clicks = 700.
2. Formula: EPC = Total Earnings / Total Clicks
3. Calculation: EPC = $0 / 700
4. Result: EPC = $0.00.
Conclusion: An EPC of $0.00 clearly shows that the traffic or offer is not generating revenue.
Example 9: Comparing Two Offers (Offer A)
Scenario: To decide which offer is better, you calculate EPC for Offer A: $250 earnings from 600 clicks.
1. Known Values: Total Earnings = $250, Total Clicks = 600.
2. Formula: EPC = Total Earnings / Total Clicks
3. Calculation: EPC = $250 / 600
4. Result: EPC ≈ $0.42.
Conclusion: Offer A has an EPC of approximately $0.42.
Example 10: Comparing Two Offers (Offer B)
Scenario: Now calculate EPC for Offer B: $350 earnings from 900 clicks.
1. Known Values: Total Earnings = $350, Total Clicks = 900.
2. Formula: EPC = Total Earnings / Total Clicks
3. Calculation: EPC = $350 / 900
4. Result: EPC ≈ $0.39.
Conclusion: Offer B has an EPC of approximately $0.39. Comparing with Offer A ($0.42), Offer A appears slightly more profitable per click.
Frequently Asked Questions about EPC
1. What does EPC stand for?
EPC stands for Earnings Per Click. It's a metric used in online marketing to measure the average revenue generated each time someone clicks on a link or ad.
2. How is EPC calculated?
EPC is calculated by dividing the total earnings generated by the total number of clicks that led to those earnings. The formula is: EPC = Total Earnings / Total Clicks.
3. Why is EPC an important metric?
EPC helps evaluate the profitability of marketing campaigns, affiliate offers, or traffic sources. A higher EPC generally indicates a more effective effort per click.
4. Is EPC the same as CPC?
No. CPC (Cost Per Click) is what you *pay* for a click. EPC (Earnings Per Click) is what you *earn* from a click. You compare EPC to CPC to determine profitability (EPC > CPC means profitable).
5. Does EPC include costs like ad spend?
Typically, EPC is a gross revenue metric (Total Earnings / Total Clicks) and does not subtract the cost of acquiring those clicks. To calculate net profit per click, you'd need to subtract the CPC (Cost Per Click) from the EPC.
6. What is considered a "good" EPC?
There's no universal "good" EPC. It varies significantly based on the industry, niche, traffic source quality, and the specific offer's conversion rate and payout. What matters is whether your EPC is higher than your cost per click (CPC) to ensure profitability.
7. Can EPC be zero?
Yes, EPC can be zero if you send clicks to an offer or page but generate no revenue from those clicks during the measured period.
8. How can I improve my EPC?
Improving EPC usually involves increasing your conversion rate or the average value of each conversion. This can be done by sending higher quality traffic, optimizing your landing pages, choosing more relevant offers, or improving your sales funnel.
9. What units should I use for earnings and EPC?
Use a consistent currency for Total Earnings. The resulting EPC will be in that same currency per click (e.g., USD per click, EUR per click).
10. What happens if Total Clicks is zero?
If Total Clicks is zero, EPC is undefined (division by zero). The calculator will show an error, as you cannot calculate average earnings per click if there were no clicks.
